Mentholatum Unveils Heel Revival Cream To Celebrate 135 Years of Innovation

Mentholatum is putting its foot down when it comes to cracked heels.

In honor of the personal care brand’s 135th anniversary, the company has launched a new innovation, Mentholatum Heel Revival Cream, a solution for the same.

Available on Amazon and coming to Walmart.com this November, the product features patented technology and is backed by clinical studies, offering results in treating fungal infections often associated with cracked heels.

FootHealth Innovation Lab

The product’s development comes from Mentholatum’s FootHealth Innovation Lab, a state-of-the-art technology center established in the headquarters of Rohto-Mentholatum Company in Japan, dedicated to decades of foot care research. The FootHealth Innovation Lab has long been a hub for cutting-edge innovations in foot care, using advanced research and clinical data to develop products that meet consumer need, per the company.

Mentholatum Heel Revival Cream features a patented formula that penetrates deep into the skin to target and eliminate fungal infections at their source. With daily use, the unique technology works to resolve current issues while helping to prevent the recurrence of cracked heels. The formula ensures ongoing protection, giving users long-term relief and healthier, smoother heels.

Clinical Results

Backed by robust clinical trials, Mentholatum Heel Revival Cream has been proven to dramatically improve cracked heels and dryness within two weeks of use. One hundred percent of users experienced significant improvement in their heel condition, while 9 out of 10 users reported immediate soothing relief upon application. After four weeks, all participants in the study maintained visible and sustained improvements.